FISH SPICES JOE BEEF
Why we created this product?
To recreate the Joe Beef experience at home. The Joe Beef restaurant is considered one of the best in Canada (81st best in the world1 and 3rd in Canada2).
1The world’s 50 best restaurants 2015 (51-100 winners list)
2Canada’s 100 best 2017
Owing their lightly sweet taste to natural cane sugar, these spices caramelize the fish and give it a nice crispy texture.
Thanks to their high quality ingredients and their deliciously balanced aromas, Joe Beef Fish Spices were awarded first place in the “seasonings” category at the Foodies-QC contest.
Joe Beef Fish Spices are prepared following the restaurant’s original recipe, in small batches to preserve freshness, with natural ingredients exclusively. They are low in salt, but very flavourful. Furthermore, the spices comprising the blend are sourced from ethical, responsible producers. Fred and Dave explain that their spice blends are “the same ones we use in our cooking. Nothing strange, just simple seasonings that make our dishes, and yours, easier to prepare and more flavourful.”
Joe Beef seasonings are produced in Montreal.
The artisans behind the product
David McMillan and Fred Morin are long-time friends who, 10 years ago, at a turning point in their careers, decided to do things differently. Having acquired a strong reputation at the Globe restaurant, the two chefs wanted to create a casual space where gourmets would enjoy the best seafood, meats and wines. In short, an unpretentious restaurant that would satisfy the most refined palates.
Cane sugar, dehydrated vegetables (onion, garlic, red bell pepper), sea salt, spices, lemon zest, canola oil, smoke flavouring, lemon oil.
The story behind Joe Beef products
“We created a line of Joe Beef products based on actual products we have made in our restaurants for years, the dry spices are blends we tinker with in our restaurants and homes and use across our menu. It's kind of the "Joe Beef flavour" of things! The liquid products, again, are extensions of things we make in house: steak sauce, BBQ sauce, hot sauce and so on. We want the products to be used daily in the home, as we do. Nothing strange, just straightforward enhancements to make yours and our cooking easier and more delicious. We know we are not reinventing the wheel here. We make all these products well knowing that not everyone will ever come to our tiny restaurant in Little Burgundy, Montreal, so you can take a little bit of the smallest hardest working restaurant in Canada in your home. It means the world to us.” - Signed Fred and Dave and the whole team at Joe Beef!