Why was this product created ?
To recreate the Joe Beef experience at home. The Joe Beef restaurant is considered one of the best in Canada (81st best in the world1 and 3rd in Canada2).
1The world’s 50 best restaurants 2015 (51-100 winners list)
2Canada’s 100 best 2017
This dry rub imparts to meats the typically smoky taste of Montreal delicatessens. Just like the butcher’s blend, Joe Beef’s BBQ powder is one of the key products in the line of seasonings and earned many recommendations in the media as well as in cooking blogs, such as Foodie’s Page, the Globe and Mail, Pêche et Poivre, etc.
Located in Montreal, the HACCP-certified production facility where Joe Beef seasonings are prepared is a family business in operation for over 30 years.
Joe Beef BBQ powder is preservative-free and made with 100% natural ingredients.
The seasonings are produced in small batches to preserve freshness and contain only natural ingredients. They are low on salt, but high on flavour. Furthermore, they are made with ingredients sourced from responsible, ethical producers. To describe their spice blends, Fred and Dave explain they are the same they use in their dishes. “Nothing strange, just straightforward enhancements to make yours and our cooking easier and more delicious.”
Joe Beef seasonings are prepared in Montreal.
The artisans behind the product
David McMillan and Fred Morin are long-time friends who, 10 years ago, at a turning point in their careers, decided to do things differently. Having acquired a strong reputation at the Globe restaurant, the two chefs wanted to create a casual space where gourmets would enjoy the best seafood, meats and wines. In short, an unpretentious restaurant that would satisfy the most refined palates.
Ideal for grilled meats, BBQ powder is also delicious to enhance poultry, chilies and fish.
Sea salt, cane sugar, dehydrated vegetables (garlic, onion), spices, dehydrated smoked jalapeno pepper, spice extract, smoke aroma.
The story behind Joe Beef products
“We created a line of Joe Beef products based on actual products we have made in our restaurants for years, the dry spices are blends we tinker with in our restaurants and homes and use across our menu. It's kind of the "Joe Beef flavour" of things! The liquid products, again, are extensions of things we make in house: steak sauce, BBQ sauce, hot sauce and so on. We want the products to be used daily in the home, as we do. Nothing strange, just straightforward enhancements to make yours and our cooking easier and more delicious. We know we are not reinventing the wheel here. We make all these products well knowing that not everyone will ever come to our tiny restaurant in Little Burgundy, Montreal, so you can take a little bit of the smallest hardest working restaurant in Canada in your home. It means the world to us.” - Signed Fred and Dave and the whole team at Joe Beef!